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Awarded
"Most Improved Burger Chain" in 2003 by Sandelman &
Associates, Hardee's® is constantly exploring new
ideas, developing new products and refining its growth
strategy. And that strategy is working, thanks to the
support of our franchise community.
If
you open a new Hardee's franchise, you're teaming up
with one of the largest restaurant companies in the
world. Our parent company, CKE Restaurants, Inc., is
the sixth-largest company operating quick-service restaurants
in the United States, based on domestic system-wide
sales. We're shaking up the quick-service restaurant
industry by executing an ambitious expansion plan, sharing
the most profitable ideas and menu items from all our
restaurants.
This is not an offer to sell a franchise. An offer can
only be made by prospectus.
History
 In
1960, Wilber Hardee opened the first Hardee's® restaurant
in Greenville, North Carolina. The walk-up restaurant
offered no dining room or wait staff, and served a limited
menu, but Hardee was confident he would succeed.
He
was right. Customers lined the streets for blocks and
Hardee's net profit averaged US$1,000 a week, which was
big money for that time! The popularity caught the attention
of Jim Gardner and Leonard Rawls, Jr. two Rocky Mount
businessmen, who later partnered with Hardee, creating
Hardee's Food Systems, Inc.
On
Friday, May 5, 1961, the restaurant partners opened
their first company-owned, red and white tiled Hardee's
in Rocky Mount, North Carolina. The menu featured charco-broiled
hamburgers (15¢), cheeseburgers (20¢), soft
drinks (10¢) and coffee (10¢).
Five
months after the opening of the first store, Hardee's
gained its first franchisee, Spartan Food Systems. Soon
after, they were joined by
Boddie-Noell Enterprises, today, the nation's largest
privately held U.S. franchise in the fast food industry.
Today
We
never lose our
appetite for results!
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Currently,
Hardee's owns and operates a system of nearly 2,400
company and franchise-owned quick-service restaurants
in 32 states in the US and 11 foreign countries.
Hardee's
Food Systems, Inc., headquartered in St. Louis, Missouri,
is a wholly owned subsidiary of CKE Restaurants, Inc.,
a Delaware corporation based in Santa Barbara, California.
CKE Restaurants, Inc. is publicly traded on the New
York Stock Exchange as CKR.
Hardee's
is currently revitalizing its brand image and remodeling
all its restaurants into "Star Hardee's". This marks
a return to Hardee's heritage of charbroiled burgers.
Hardee's continues to lead the industry with breakfast
favorites such as Made From Scratch™ Biscuits, freshly
sliced roast beef, the added value table service and
of all-you-can drink beverage bars and brighter restaurants
remodeled both inside and out.
Hardees
(CKE Restaurants) does not offer franchises in the following
states: AK, HI, WA, OR, CA, NV, AZ, ID, UT, CO, NM,
TX, OK. If you are interested in those areas, you may
find Carls Jr (CKE Restaurants) to be available in your
area. Link
to Carls Jr brochure page.
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